Essentials of Marketing Research

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ISBN: 9781260575781 is an International Student Edition of Essentials of Marketing Research 5th Edition by: Joseph Hair ,David Ortinau and Dana E. Harrison. This ISBN: 9781260575781 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at other ISBN The content of of this title on all formats are the same. Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors’ years of practical market research experience is evidenced through their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.

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